Disrupting the Fundraising Landscape

Our Mission, Vision and Values

We’re the revolutionary digital fundraising platform that makes raising money simple for sports clubs, events and charities. We have a passion for making a difference to people’s lives, and providing them with the tools to raise the funds they need to make a positive impact.

Notable Achievements

Our Journey So Far

Learn about the origins of Play Fund Win and what are ambitions are for the immediate future.

  • Play Fund Win was born out of a shared mission to do greater social good by using technology. Launching during a global pandemic, we quickly learned about the scale of the need for funding to keep charitable and good causes operational.

  • During this phase, we launched our MVP following our certifications and approved license with multiple fundraising bodies. We launched our first major draw with a national sporting partner, our first Wembley Stadium draw (RFL Challenge Cup Final) and reached the 100 draw hosts milestone.

    We became the largest fundraising provider for premiership football clubs working with Man City, Newcastle, Chelsea, Crystal Palace, Brentford, Southampton, Fulham, and Burnley.

  • We launched our host dashboard, launched our first partnership agreements and set up our grassroots support scheme. We celebrated £1 million raised for good causes and developed a non-executive advisory board to expand our efforts.

  • We’ve upgraded our technology and expanded our team to empower our mission. 2024 will see us partner with a record number of causes and commercial partnerships in the UK and beyond. That means more funds for good causes, and more prize winners than ever.

Leadership Team

  • Dean Lynn

    Disrupting the fundraising industry and making funds more accessible to all

  • Steve Lightfoot

    Building relationships that create fundraising legacies

  • Luke Tyler

    Leading our vision through our strategy, people and processes

  • Simon Rutter

    On the quest to achieve lasting social good through technology

  • David Gray

    Forging partnerships that help us to amplify our social impact

  • Jo Henry

    Building impactful fundraising relationships with businesses and charities

  • Hannah Calvert

    Crafting the story behind our mission and the causes we support

  • Caz Cusumano

    Making fundraising slicker and simpler, one pixel at a time

  • Lizzie Benton

    Ensuring our team’s visions and goals are collectively aligned

The Global Potential of Digital Fundraising

  • Sports Fundraising is Global


    Every country has community sports clubs who fundraise. There are over 1.8 million affiliated sports clubs globally.

  • The Potential of Live Events


    Every country has live events with audiences primed as potential players. Over 1 million live events (with an attendance of over 1,000) take place every year.

  • Charities Are Going Digital


    Every country has charities who are embracing digital fundraising technologies. There are approximately 1.3 million registered charities globally.